Methods: A multi-disciplinary ATV task force was formed and funding was secured from Kohl’s Department Stores and their Kohl’s Cares program through the University of Iowa Children’s Hospital. A 40-50 minute interactive educational program was developed highlighting our ten "Safety Tips for ATV Riders" and targeting 12-15 year olds. The educational intervention included video or live testimonials from injured individuals or their families, and demonstration of an ATV tilt table highlighting ATV instability. An audience response system was utilized to obtain demographic information, and to assess knowledge and knowledge acquisition
Results: About 1900 students in 13 Eastern Iowa schools received the ATV safety educational intervention. On the three knowledge questions, the percentage of students with correct answers pre-intervention were 52, 27 and 46% which rose to 93, 80 and 79% correct on post-exam, respectively. 44% said they were likely or very likely to use the ATV safety tips they had learned, while 36% said they were unlikely or very unlikely to do so.
Conclusion: Most youth in the study demonstrated a deficiency in some ATV safety knowledge. However, our classroom educational intervention was able to increase short-term ATV safety knowledge and a significant proportion of participants felt they would use the safety information presented. Further study is needed to determine if such an intervention results in long-term knowledge acquisition and actual behavior change.